If you have less than 10,000 followers and post once a day, you are more likely to reach 50% of your audience, which means 50% clicks. If your Facebook followers are smaller than the above number, 2 posts per day is not enough to increase engagement and likes on your page. If you are willing to conform to these rules and provide everything you need to know, they can be effective for a business site with 10.00 likes and followers on the social media platform. And, of course, 10,000 followers means 10,0000 clicks, so you can expect the same level of engagement.
Think about engaging the audience with quality content. If your marketing strategy is to get a greater number of replies, you will need to send more tweets per day, which will increase your total number of replies and help you achieve your goals. If you think this will be better for your Twitter presence, then you’re in business. If there are fewer tweets, there will be less engagement with them.
The quality of content is more important than the quantity of content, but social networks will let us know when that changes. Consistency of posting is as important as postal frequency. If there is anything worse than not posting on social media, it is posting something that is not relevant. If you post poor quality content, you are likely to lose fans and followers. At some point it is advisable to fill a slot in your diary at 13.00 CEST.
In this free resource, we’ll show you how to gain authority as a new agency owner and find the most productive ways to manage your clients “social media profiles. Knowing when to post on social media and which pages to post to is key to an agency’s success. The key is to publish relevant, high-quality content on a consistent basis and keep an eye on the times your audience is engaged with your content. In summary, there is no magic frequency for deciding what to post on social media, and you don’t have to post at a particular time.
Twitter is a great platform for sharing business updates and helpful tips. Pair your text-based content with GIFs, memes and videos to enlarge your Twitter channel. Now that the essentials are out of the way, let’s talk about what you should post on certain social channels.
Your focus should be on the content, not the time of day. For most tweets, there is no difference in the day of the week you post. A good tweet is in the 95th percentile, and while there is some benefit in posting on a Sunday, Monday or Tuesday, it is not significant. Posting on Twitter is easier for you. Try to aim for three to five posts a week. If you have multiple posts in one day (e.g., daily posts on LinkedIn), i.e. no more than once a day, the engagement is eliminated and you focus your content on weekdays and weekends.
Make sure you publish something that is relevant to your target audience, relevant to your business or industry, and high quality content that your followers will find valuable. Each content should have a specific goal in mind, be it brand awareness, sales, event registration, fundraising or making your customers smile. Let us deal directly with how each platform works. Facebook is a large, low volume and high quality platform.
Fans know that followers can get frustrated with too many posts, so it’s important to keep the post rate as low as possible, three to seven times a week. In fact, too many updates are one of the most common reasons people leave Facebook pages. Remember that your posts will not be seen by your followers unless they are frequently posted.
Neil Patel says frequency is not as important to your Instagram marketing strategy as consistency. His advice to post once a day is a good start. If your audience expects three posts a day and only gets one, you will see a decline in engagement. LinkedIn recommends sharing 20 posts a month on an average working day.
Studies confirm that the best times for posts on LinkedIn are between 8am and 2pm, and the best days for posts on LinkedIn are Tuesday and Thursday. It makes sense to post during working hours, because then the working day is over, and LinkedIn is a demographic of working people, so the best time to do so is during working hours. The same source who posted on LinkedIn said it doesn’t help if you post during business hours or on weekends.
It also helps to pause and understand whether your audience is active enough to tweet regularly, according to Buffer. Don’t tweet too often and your audience will be less likely to participate in Twitter chats. Only 3-7 tweets are ideal when you’re in business. Also note that Twitter is cracking down on bots posting every two minutes.
As you can imagine, the flip side of planning your contributions is when your audience is online. West Coast plan to tweet in the morning (not in the middle or east time) and avoid posting at night on the West Coast. Publishing by time zone is particularly helpful for national companies. Spoiler alert: The median brand posts 55 times a week on Facebook and 15 times on Instagram, and that shows how big the differences are from channel to channel. We can also see the discrepancy if we look at the top 25% of Facebook posts that appear 114 times a week or more per day.
The top 25% of posters post 12.6 times a week or once a day. The average frequency of posts on Twitter is close to Facebook, at 4.4 posts per week. Brands in the top 10% of total engagement per post communicate with their followers 6.4 times a week – slightly above the median. Rival IQ recommends shooting for three posts a week on Facebook, but brands that post twice a day deserve extra credit.
How often you post on social media depends on a number of factors, from how the platform works to the ecosystem of the platform you choose. I analyzed HubSpot customer data for a week in the month of June, consisting of a total of 10k different accounts on different platforms: 15k posts on LinkedIn corporate pages, 25k posts on Facebook business pages, and 60k posts from Twitter.